Solve the problem. Make it beautiful to use.That’s design.

The kind who thinks products are losing their soul. AI is making everything smarter and faster, and somehow less human. I use AI to build faster than ever, but I spend that time on what it can’t do: giving products a story, a feeling, and a reason to open them. The smartest tool still fails if it doesn’t make you want to use it.

Taste and empathy, backed by the ability to build. I research users obsessively, I notice what people feel but don’t say, and I can take that all the way to a live product without losing it in handoff.

I’m ambitious, obsessive over products, and a perfectionist. I want everything to be right, from the first interview to the last pixel. It pushes me to do great work and I’ve learned to let real users decide what’s worth perfecting, and to ship the rest.

Three ways.

• To think: finding patterns across hundreds of user conversations and stress-testing my assumptions.
• To build: turning designs into working products in days, so I test with real people instead of guessing.
• As a material: designing how AI behaves, like when it speaks, how it sounds, and when it should just reassure you.

AI is my fastest teammate. Taste is still my job.

That a product makes you want to use it. Features get you downloaded. Feeling gets you used. If something feels cold, generic or judgmental, people leave quietly, so I design the experience first and let the features serve it.