Year
2024
company
Liveasy
role
Portfolio
duration
2 months
This case study showcases how we redesigned the core homepage of Liveasy,
a Transport Management System (TMS), to solve key usability issues,
enhance user engagement, and improve business visibility.
Liveasy is a TMS platform that helps businesses automate, track, and optimize their supply chain operations. It simplifies freight and logistics management, improving efficiency and reducing transportation costs.
This case study highlights the redesign process of the Liveasy homepage, focusing on key improvements in:
User Experience (UX): Making the platform more accessible and intuitive.
Visual Hierarchy: Creating a modern and engaging UI.
Information Clarity: Improving how Liveasy communicates its core offering
Different Arcs of impact
1. Playbook Design
Problem : Talented People, Lacking Direction
Transforming Generic Career Advice into AI-Powered Personalized Playbooks: A Strategic Design Solution
Great products emerge from understanding real problems. My research uncovered critical pain points across different user journeys—problems that were costing time, money, and user satisfaction. These insights became the driving force behind our product strategy.
Liveasy is a TMS platform that helps businesses automate, track, and optimize their supply chain operations. It simplifies freight and logistics management, improving efficiency and reducing transportation costs.
This case study highlights the redesign process of the Liveasy homepage, focusing on key improvements in:
User Experience (UX): Making the platform more accessible and intuitive.
Visual Hierarchy: Creating a modern and engaging UI.
Information Clarity: Improving how Liveasy communicates its core offering
