Year
2024
Client
Liveasy
Category
Portfolio
Product Duration
2 months
This case study showcases how we redesigned the core homepage of Liveasy,
a Transport Management System (TMS), to solve key usability issues,
enhance user engagement, and improve business visibility.
Liveasy is a TMS platform that helps businesses automate, track, and optimize their supply chain operations. It simplifies freight and logistics management, improving efficiency and reducing transportation costs.
This case study highlights the redesign process of the Liveasy homepage, focusing on key improvements in:
User Experience (UX): Making the platform more accessible and intuitive.
Visual Hierarchy: Creating a modern and engaging UI.
Information Clarity: Improving how Liveasy communicates its core offering
Why the Redesign Was Needed
Liveasy's existing homepage had several issues that affected user engagement and usability:
Outdated UI: The design felt cluttered and visually unappealing.
Poor Information Architecture: Key offerings were not clearly highlighted, leading to confusion.
Lack of Trust Elements: There were no clear CTAs (Call-to-Actions) or trust-building elements like testimonials and case studies.
Unoptimized Navigation: The layout was unintuitive, making it hard for users to find important details.
With these challenges in mind, we set out to create a modern, user-friendly, and conversion-optimized homepage for Liveasy.
It embraces a clean, minimalistic layout that puts the spotlight on visual storytelling, allowing designers, photographers, and creators to present their work with clarity and impact. The project is inspired by the idea of timeless design, blending functionality with style to create an engaging experience for audiences. Seventy Seven is perfect for those seeking a fresh and dynamic platform to showcase their talent with confidence.
